Bank Marketing News
Your database for financial products, services and customer research from Financial Marketing Systems, Inc.
Bank Marketing News

Do Credit Unions offer More than Banks?

According to data recently available from CUNA, credit unions are more likely than a typical bank to offer....<< MORE >>

“Thank you for remembering me!” say Loyal Customers

"The ability for banks to use video to recognize customers by name, reward the most valuable customers, meet suspicious activity, report compliance requirements and curb fraud, is quickly up-leveling the role of video in the IT ecosystem from a cost center to a revenue generator."<< MORE >>

Get Rid of Rewards? Not at KeyBank

KeyBank announces a major expansion of their Customer Rewards Program as competitors scale back relationship incentives due to the current regulatory environment. "...Key is a relationship bank, and we want our customers to view Key as their primary Bank." << MORE >>

Small and Mid-Sized Companies Opting For "Human Touch"

From late 2009 to July 2011, however, companies began putting more stock in the "human touch.” ....According to the Greenwich survey, only about one-third of small businesses say their banks have provided any advice on how to improve.... << MORE >>

"ONE MILLION DOLLARS!" The Most Devious Money-Making Schemes in the James Bond Movies

Noted James Bond author Raymond Benson offers his take on how to make money in a down economy. Hint: working for SMERSH may be an advantage.<< MORE >>

Do Customers Age 55+ Now Prefer the Internet over Branches?

A new survey by the American Bankers Association has recorded a dramatic shift in the preference for Internet Banking over all other delivery channels. But it may depend upon who, or how, you ask.<< MORE >>

Think your customers are willing to pay fees?

"It's impressive that so many customers avoid paying any bank fees," said Nessa Feddis, ABA vice president, senior federal counsel and retail banking expert. "It shows that...." << MORE >>

What is a QR Code, anyway?

A QR Code is an image that a consumer uses to access a specified URL...to learn more information, benefit from a special discount or redeem a limited offer. Creating the code is easy because....<< MORE >>

World Card Network Shakeup: VISA Now #2

London-based Retail Banking Research (RBR) has announced the results of its latest global payment cards research study. The report finds that China UnionPay has surpassed Visa to become the world's largest card scheme. However, ....<< MORE >>

Free Checking and Checking Fees in Decline, Survey Finds

Free checking accounts sampled in the latest MoneyRates.com Bank Fee Survey appear to be on the decline. So do average balance requirements and required minimum balances to open. << MORE >>

FIRST STOP FOR BANKS: START WITH MARKETING

ABA Marketing Conference speakers tell why bank success starts with robust marketing.<< MORE >>

Bananas, Baking Soda and Bank Marketing

What do bananas and baking soda have to do with bank marketing? I thought you would never ask. Let’s start with the bananas…<< MORE >>

Affluent Opening Deposit Accounts at Banks, Credit Unions lose

The Affluent were less likely to have taken out new installment loans during the study period. These households, however, were twice as likely as consumers-at-large to have acquired new....<< MORE >>

Debit Card Fees Pose Marketing Dilemma, says Auriemma Consulting Group

“ACG research has consistently shown that consumers react more strongly to the payment amount than to the total cost of service,” said Dr. Patricia A. Sahm, Managing Director at ACG. “A majority of study respondents would prefer...<< MORE >>

Pew Study Finds Checking Hazardous to Consumer Health

Nine in 10 adults have checking accounts, representing a significantly larger proportion of the population than those holding mortgages or credit cards. New analysis from the Pew Health Group’s "Safe Checking in the Electronic Age Project" finds that many checking accounts contain hidden risks that can potentially harm account holders.<< MORE >>

Want Loans? BCU Drives Auto Loans

Baxter Credit Union, already know for pioneering telephone loan services, has a reputation for being an aggressive and successful auto loan lender. They continue in that tradition this Spring with a campaign to capture...<< MORE >>

New Satisfaction Survey Finds CUs Appeal Less to Young Adults

Members who visit their branch at least once a week demonstrated 14 points higher satisfaction than members who never visit their local branch. << MORE >>

Moebs Study Shows Community Banks and Credit Unions Added Five Million Checking Accounts in 2010

National banks are steadily losing market share, a trend which Michael Moebs attributes to loss to the decline of free checking offers from those institutions. But that loss is a big gain for community banks and credit unions.<< MORE >>

Credit Union Introduces New Features to Payday Loan Alternative

In addition to making the loan available, SECU requires that 7% of the loan go into savings—- a requirement intended to eventually reduce the member's need for the loan. A typical $500 loan advance means that $35 of that amount will become a savings deposit.<< MORE >>

J.D. Power: Customers are Shopping Around

Pricing, however, including fees and interest rates, carried relatively little weight in influencing customer purchase decisions despite recent heavy media coverage of changes to fees for bank accounts and credit cards.<< MORE >>

Rate Trends: Y2D, M2M, over last Six Months, and Y2Y

The slow steady decline in deposit rates continues. Loan rates and fees are increasing.<< MORE >>

How Do I Love Thee?

In honor of Valentine's Day, an Ally Bank survey finds all the ways that people love their bank.<< MORE >>

Harris Poll Reports Personal Savings, Investments Falling, and Few Adopting Overdraft Protection

Most American say they have heard little or nothing about the new regulations affecting overdrafts; only 16% have opted in to their Bank or Credit Union's overdraft agreements.<< MORE >>

Building Trust with the Female Investor

Throw out the script and the process—it won’t help you here. What women want is....<< MORE >>

Trust Plunges in U.S. While Improving Across the Globe

Banks are losing ground and stuck at the bottom of industry rankings according to the 2011 Edelman Trust Barometer.<< MORE >>

Rate Decline Starts Year: Rate Trends M2M, YoverY

While the slow decline in rates has been evident for several years, the rate of decline appears to have accelerated with the new year, as this table indicates.<< MORE >>

Just How Far Have Rates Fallen? Year over Year Compared

Our monthly feature, published since October 2006, posts the change in rates from the close of the third week of each month. Just in time for the rate committee meeting! With this edition, we go back one month, six months, and annually way back to the good old days of 2007.<< MORE >>

Satisfaction with Credit Unions Show Sharp Decline, According to Latest ACSI Survey

The difficulties in managing rapid growth are partly to blame, as regulators have allowed credit unions to.... << MORE >>

Rate Trends: M2D, From Mid-year, Y2D

This month's trend charts documents that mortgage rates really are on the rise, and so is the rate paid on interest checking. CD rates continue to decline, yet used car rates are going up. This is the most variability seen in the trends in two years, most likely due to margin pressures rather than consumer demand for credit.<< MORE >>

Economic Challenges Caused Some Consumers to Stop Managing Personal Finances

Javelin Strategy finds nearly 1 in 5 consumers do not currently monitor or manage their personal finances, up from 8% last year, and that online banking use has decreased due to.... << MORE >>

U.S. Bank Survey Finds Wealthy Remain Market Invested

92% of millionaires have not abandoned the stock market, with 43% currently engaged in moderate to heavy buying or selling while 49%....<< MORE >>

World Survey Shows 50% of People Remain Concerned About Online Banking

“It’s a good sign to learn that almost half of the people we polled at least had some concerns with banking online and eye opening that almost one out of three just didn’t practice online banking in any form whatsoever.”<< MORE >>

Harris Poll Confirms: We Are Still Cutting Back on the Small Things to Save Money

Summary of, and tables from, the October 2010 Harris Poll related to consumer buying behavior. << MORE >>

Experian: Average Monthly Debt Payments Fall to Three Year Low

Of the top 25 metropolitan areas, Washington D.C. residents are currently paying the most each month, while those in Pittsburgh pay the least<< MORE >>

Bankrate's 2010 Checking Study: Fees Reach Record High

Key findings summarized. << MORE >>

Rate Trend Table and Charts

This monthly feature provides a table of Rate Trends over the last month, since the first of the year, and over the last twelve months. We've kept track of rate trends for 48 months now, and we've got the charts, included here, to prove it.<< MORE >>

Mobile Banking Projected to Grow 300% in Next Three Years

PR report from ClairMail and TowerGroup based upon interviews with eight banks active in mobile banking.<< MORE >>

Headaches Abound With Social Media Marketing: Is There an Effective Alternative? Yes!

...most email marketing programs at financial institutions are lucky if the delivery rate is 90% and the open rate is better than 25%. That means that if 5% of the emails opened add the promoted product or service, you’ve got less than a 1.15% overall rate of response. Yet, according to a recent study from the Direct Marketing Association....<< MORE >>

Response Rate Trend Report Available

Key findings summarized here. The Direct Marketing Association’s annual Response Rate Trend Report, “provides marketers a context for response and cost metrics, letting them measure their campaigns against industry averages — an invaluable source when looking to benchmark campaign performance.<< MORE >>

Lowest Rate or Rebate? Email Answers Question

This well-designed email marketing message from Baxter Credit Union offers a clear, succinct and effective message. You would be money ahead to take the rebate and finance at your favorite financial institution.<< MORE >>

Internet Transactions Gain in Popularity: ABA Survey

Consumers who cited online banking as their favorite banking method were more likely to be under 55 years of age, have an income over $75,000, and live in the Western part of the United States. The use of mobile banking (cell phones, PDAs, etc.) was preferred by just 3% of consumers, primarily among 18 to 34 year olds. The popularity of ATMs was down in all age groups. << MORE >>

If Everyone is Using the Internet, Why Do We Still Need Branches?

The latest Empathica Consumer Insights Panel, a survey of 15,000 Americans and Canadians, found that branches are needed to standout for customer service and build loyalty. For major transactions and new account openings, consumers expressed a clear preference for.... << MORE >>

Consumers Still Prefer Traditional Media Channels

Despite the variety of channels available, traditional media remains consumers’ preferred and most trusted source of information. What may seem contrary to common assumptions is that the traditional channels were also the preferred communication channels among younger adults. ...the reference among 18-34 year-olds for receiving marketing information from mail and newspapers is 2 to 3 times greater than online sources such as social media.<< MORE >>

Experian’s Top Ten List

Experian has ranked the cities with the highest and lowest average credit scores.<< MORE >>

Fees Edge Higher while Loan, Deposit Rates Continue Slide

Monthly feature offers table showing rate trends over the last month, since the beginning of the year, and over the previous twelve months.<< MORE >>

Two in Three Consumers Glad Overdraft was Paid: ABA Survey

Of the 21% acknowledging that they paid a fee, almost 70% paid an overdraft more than once.<< MORE >>

Credit Card Mailings up 83%: Issuers Indicate Economic Recovery Near

"We are being repeatedly reminded that anybody betting against the US consumer ends up on the losing side."<< MORE >>

Relationship Marketing Could Help Diminish Resentment About Banking Fees

The survey found that consumers described trust in a financial brand in very similar ways to trust in personal relationships, with more than 75% placing honesty and....<< MORE >>

Rate Trends: M2M, Y2D and Y2Y

Monthly feature published on or about the 21st of the month provides a table of rate trends for a variety of loan and deposit products. Periodically, charts are included. This month's table indicates deposit and loan rates continue to fall with slight upward pressure on checking related fees.<< MORE >>

J.D. Power and Associates Credit Cards Sastisfaction Report

Overall customer satisfaction with their credit cards rebounds slightly from 2009, but loyalty continues to decline. American Express ranks highest in credit card customer satisfaction for a fourth consecutive year.<< MORE >>